Definition: Search engine optimization is usually abbreviated by three letters: SEO. SEO is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.
You can think of SEO like the motor of your car, or the brains behind your website. Without SEO, your website will not be moving up the Google’s ranks anytime soon. Companies that invest in website SEO will have a higher chance of showing up at the top of Google. Why is this important? It is important because Google controls the majority of all search traffic. Therefore, it is critical to keep their algorithms happy and invest in SEO. You will want to work with a marketing specialist or SEO master who specializes in Search Engine Optimization.
What to look for when hiring an SEO expert?
When interviewing SEO marketers, ask them about their experience. Specifically, look at the number of sites they have worked on and see if they rank. Ideally, you want to work with an agency that has worked with multiple sites and industries. Each company/site has its own unique issues, and to be an SEO expert and best in class, they will have need the necessary skills and experience to tackle whatever SEO problems come their way.
You will also want to ask about the marketer’s wins and losses. Get them to talk about their experience. SEO experts love to talk about their wins, but it is equally important to discuss challenges they have faces and how they were able to solve for them.
SEO is complicated. It is full of ups and downs, and tons of technical issues that can dramatically improve or crush a rank of a website.
Don’t buy cheap SEO
Effective SEO is not cheap, nor should it. If it sounds too good to be true, it probably is. The goal of SEO is to help rank your site. Someone who is charging you $300 a month is likely not putting in the required time or has the experience to get your site ranked. Think of it like an investment, pay someone who is highly qualified now, and enjoy the return on investment for years.